Questions pg. 330

1. What skills do oral presentations give you the oppurtunity to practice and demonstrate?
- Research, planning, writing, and visual design.
- Ability to think on your feet, grasp complex business issues, and
handle challenging situations

2. What are the three goals you should accomplish during the introduction of an oral presentation?
- Arousing Audience Interest
- Building Your Credibility
- Previewing Your Message

3. What techniques can you use to get the audience's attention during the intro?

- Unite audience around a common goal
- Tell a story
- pass around a sample
- ask a question
- state a startling statistic
- use humor

4. What three tasks should you accomplish in the close of your presentation?
- Restating main points
- Describing next steps
- End on a strong note

5. What steps can you take to ensure success in an online presentation?
- Consider sending preview study materials ahead of time
- keep your presentation as simple as possible
- ask for feedback frequently
- consider the viewing experience from the audience's point of view
- make sure your audience can receive the sort of content you intend to use
- allow plenty of time for everyone to get connected and familiar with screen theyre viewing.

Reports

1. How are reports for monitoring and controlling operations used?
Reports are used to see how well companies are functioning.

2. How does primary research differ from secondary research?
Primary research is new research done specifically for the current project, whereas secondary research is research previously done by others for another purpose.

3. What makes a survey reliable and valid?
A few reasons that a survey would be considered reliable and valid include: the surveyor has a solid reputation, the purpose of the survey is neutral and the surveyor collected the data neutrally and ethically.

4. How does a conclusion differ from a recommendation?
A conclusion is a logical interpretation of facts and other information, while a recommendation suggests what to do about the information presented.

5. How do proposal writers use an RFP?
Proposal writers use RFPs to specify the exact typr of work to be performed or products to be delivered, along with budgets, deadlines, and other requirements.

Questions 1-5

1. What are the five main goals in delivering bad news?

- Give the bad news
- Ensure its acceptance
- Maintain reader's goodwill
- Maintain organization's good image
- Reduce future correspondences on the matter

2. What questions should you ask in deciding between the direct and indirect approaches?

- Will the news come as a shock
- Does the reader prefer short messages that get to the point?
- How important is this news to the reader
- Do you need to maintain a close working relationship with the reader?
- Do you need to get the reader's attention
- What is your organizations preferred style?

3. What is the sequence of elements in a negative message organized using the indirect approach?

- Open with a Buffer
- Continue with a clear statement of bad news
- Close with a positive note

4. What is a buffer, and why do some critics consider it unethical?

a neutral statement; can be seen as insincere or dishonest

5. When you using the indirect approach to announce a negative decision, what is the purpose presenting your reasons before explaining the decision itself?

establishs common ground

Edited Email

To: sarah@work.net
CC: jim@work.net
From: bill@work.net
Subject: Funding for Training Trip

Sarah,

I have been made a aware of training opportunity I would like to take part in.
Do you have any advice as to who I could speak to concerning funding for the trip?

Please respond at you earliest convenience.

Sincerely,

Bill

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Questions

7.) A final-notice collection letter from an appliance manufacturer to an appliance dealer, sent 10 days before initiation of legal collection procedures.

(1)Who is my audience? The audience is a primary audience, which includes the appliance dealer and his business employees that will be affected by this issue.

(2)What is my audience's general attitude toward my subject? The general attitude will most likely be skeptic and will require the letter to include complete and detailed information.

(3)What does my audience need to know? The audience needs to recognize the severity of this letter and the possible remedies to this problem. This letter should, as the book stated, connect the sender’s needs with the audience’s needs.


8.) A promotional message on your company's e-retailing website, announcing a temporary price reduction on high-definition television sets.

(1)Who is my audience? The audience for this promotional message is mainly going to be marketed towards current customers, since the only way to view this is through the website.

(2)What is my audience's general attitude toward my subject? The general attitude will be skepticism, which will require more detail in order to illustrate the legitimacy of the message.

(3)What does my audience need to know? The audience needs to know questions concerning the discounts, how long the sale will be going on for, the television brands included in the promotion and other information in order to best market their sales to the existing customers.


9.) An advertisement for peanut butter.

(1)Who is my audience? The general public will be who this advertisement is geared towards. This is a large audience that will require a more general approach to market to the mass.

(2)What is my audience's general attitude toward my subject? The audiences general attitude will most likely be an attitude that is open to viewing advertisement campaign.

(3)What does my audience need to know? The audience needs to be aware of the prices involved in comparison with their competitors’ prices. It is also important to illustrate what the difference is between peanut butter and another product. The benefits are also important to sway an audience to utilize peanut butter. With a generic product such as peanut butter the less details would be better

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